Adore Me: Redefining Lingerie with Sustainable Elegance

Adore Me stands at the forefront of the lingerie industry, redefining beauty, inclusivity, and sustainability. Founded in 2012, the brand has emerged as a pioneer, offering lingerie that transcends boundaries of size, budget, and aesthetic preferences.

Commitment to Sustainability

Inclusive Sizing and Ethical Fashion

Adore Me's commitment to inclusivity is exemplified by its status as the first lingerie brand to introduce extended sizing across all categories, including lingerie, bras & panties, sleepwear, swimwear, and activewear. The brand's ethos revolves around the belief that fashion should not discriminate; hence, it strives to provide products for every body type.

Sustainable Fashion as a Default

In a bold move, Adore Me challenges the common perception that sustainable fashion comes with a hefty price tag. The entire Adore Me team, spanning designers, supply chain professionals, and data analysts, operates with sustainability at the core. Their collective aim is to make sustainable fashion the norm, not a luxury. The brand's approach to sustainability is not just a marketing strategy; it's ingrained in the DNA of the company.

B Corp Certification

Adore Me proudly holds the Certified B Corporation status, making it the only B Corp Certified lingerie brand based in the United States. The certification is a testament to the brand's dedication to an inclusive, equitable, and regenerative economy. B Lab conducts a rigorous assessment across five major categories, including Community, Customers, Environment, Governance, and Workers, and Adore Me's Overall B Impact Assessment Score of 107.1 aligns with well-known fashion brands built around sustainability from their inception.

ESG Reports and Transparency

In 2023, Adore Me published its second annual Environmental, Social, and Governance (ESG) report, chronicling sustainability and governance-focused initiatives undertaken in the preceding year. The report serves as a roadmap of improvements made as a brand and a commitment to continue these positive changes. This transparent approach reflects the brand's dedication to keeping stakeholders and customers informed about their sustainability journey.

Eco-Friendly Design Practices

ECO Design Guide

Adore Me embraces sustainability right from the initial stages of product creation through its ECO Design Guide. This guide comprises 10 Design Principles crafted by the design and production teams, focusing on essential aspects of sustainable design. The commitment to sustainable design showcases Adore Me's acknowledgment that product design is where the journey towards sustainability begins.

Supplier Selection and Ethical Partnerships

Recognizing the impact of raw materials on sustainability, Adore Me diligently collaborates with trusted suppliers who share the brand's commitment to ethical and sustainable practices. This fosters partnerships that not only meet the brand's sustainability needs but also contribute to a mutually beneficial and eco-conscious ecosystem.

Packaging Innovation

As an e-commerce giant, Adore Me acknowledges the environmental footprint associated with packaging. The brand actively seeks ways to enhance packaging sustainability, achieving significant milestones in the past year. Adore Me takes pride in incorporating as much recycled and recyclable material as possible, aligning packaging practices with its broader commitment to environmental responsibility.

Carbon Footprint Management

Adore Me's proactive approach to managing its carbon footprint involves a comprehensive assessment of emissions volume and sources. By employing a GHG protocol-aligned methodology, the brand gains insights into its overall footprint, identifying areas for immediate action and prioritization. The commitment extends beyond just reducing emissions; Adore Me explores creative strategies to mitigate the impact that cannot be entirely eliminated.

Educational Resources and Customer Engagement

Adore Me goes beyond merely producing sustainable lingerie; it actively engages its community through educational resources. From tried-and-true product care tips to insights into the industry's impact on the environment, Adore Me empowers its customers to make informed and sustainable choices.

Conclusion: Shaping the Future of Sustainable Fashion

Adore Me's journey epitomizes a brand that not only acknowledges the importance of sustainability but actively integrates it into every aspect of its operation. With an inclusive sizing approach, a Certified B Corporation status, eco-friendly design practices, and a commitment to transparency, Adore Me sets a high standard for sustainable fashion. As the brand evolves, its dedication to making sustainable fashion accessible to all remains unwavering, solidifying Adore Me's position as a leader in shaping the future of sustainable lingerie.