aday

Aday is a clothing brand that has carved out a niche for itself in the world of fashion by advocating for a minimalist, sustainable, and versatile approach to dressing. Founded in 2015, Aday has set itself apart by focusing on creating capsule wardrobes that feature modern essentials designed to be worn anywhere and anytime. The brand's philosophy of "doing more with less" is reflected in its carefully curated collections that emphasize quality over quantity.

The brand's offerings include a range of items from tailored shirts, innovative tops, and blouses, to versatile pants and dresses. Aday's products are known for their luxurious stretch, wrinkle-free nature, and adventure-ready characteristics. Their capsule collections, such as the Essentials Capsule and the Unparalleled Capsule, showcase best-selling styles that are celebrated for their ultra-flexible stretch and flattering, feminine fit. The Carry-On Capsule, another highlight, consists of five lightweight and wrinkle-free styles, perfect for the modern traveler who values efficiency and style.

Aday's commitment to sustainability is evident in its sourcing of innovative super fabrics and partnership with factories that prioritize ethical practices and environmental responsibility. The brand believes in outfit repeating and the power of capsule dressing, encouraging consumers to invest in fewer, but higher-quality pieces that can be mixed and matched to create a variety of looks.

The founders of Aday, Meg He and Nina Faulhaber, have backgrounds in tech and finance, which have influenced the brand's data-driven and customer-centric approach. They have embraced crowdsourcing and A/B testing to ensure that their products meet the specific needs and desires of their customers. This democratic relationship with their clientele has led to the creation of highly successful and desired pieces, such as their sleeveless asymmetrical wrap dress with an optional adjustable belt.

Aday's growth and innovation in the fashion industry reflect a broader shift towards conscious consumption and the desire for a more functional, versatile wardrobe that stands the test of time. With a mission to lift the standard by offering sustainable and versatile pieces, Aday is not just a clothing brand; it's a movement towards a more thoughtful and intentional way of dressing.