7DAYS

Introduction

The 7DAYS brand first emerged in 1991, founded by Chipita S.A. in Greece. The idea behind the brand was to create individually packaged croissants that offered delicious fillings, combining taste and convenience for the ever-busy, modern consumer. Over the years, 7DAYS has expanded its offerings and reputation, achieving significant international recognition and presence in more than 50 countries. The founders aimed to turn simple snacking into an enjoyable experience, which quickly resonated with consumers looking for quality and convenience.

7DAYS embodies a philosophy centered around quality, innovation, and the joy of having a delicious snack readily available. The brand seeks to elevate everyday moments through flavorful and satisfying products that fit seamlessly into the hectic lifestyles of its consumers. With a commitment to providing exceptional taste in convenient packaging, 7DAYS not only caters to the needs of individuals on-the-go but also aims to delight snack enthusiasts across various demographics. This approach enhances their unique position in the snacking market, making them a brand that stands out amidst competition.

What makes 7DAYS truly special is its dedication to creating products that evoke a sense of indulgence while remaining practical for everyday life. The signature approach to crafting snacks with rich flavors and high-quality ingredients reflects the brand's commitment to excellence. By continually innovating and expanding its product range, 7DAYS has positioned itself as a go-to choice for those seeking quick yet tasty snack options. The balance of convenience and quality that the brand offers has helped it cultivate a loyal following worldwide, contributing to its continued success.

Signature Products

The diverse range of products from 7DAYS showcases the brand's commitment to delivering delicious and convenient snacking options. Each product is designed to provide a unique taste experience that complements modern lifestyles.

• Croissants : Individually packaged croissants filled with a variety of delicious flavors, offering a perfect treat for on-the-go snacking.
• Mini Croissants : Smaller versions of the classic croissants, ideal for those seeking a lighter snack option without sacrificing flavor.
• Bake Rolls : Light and crispy snacks that come in various flavors, complementing the brand’s indulgent portfolio while providing a healthier alternative.

Materials and Ingredients Used by 7DAYS

• Celery : Celery is a crunchy vegetable often used for its flavor and texture. In the context of 7DAYS, it may be used in savory products to enhance taste and provide a fresh component to the overall recipe. Its choice supports a healthy image and appeals to consumers looking for natural ingredients.
• Cellulose Gum : Cellulose gum is a thickening agent derived from plant fibers. In 7DAYS products, it is likely used to improve texture and maintain moisture, helping to extend shelf life. This ingredient choice aids in achieving the desired consistency and mouthfeel for a pleasant snacking experience.
• Cocoa : Cocoa is made from the processed seeds of the cacao tree and is renowned for its rich flavor. 7DAYS incorporates cocoa in some of its products to provide a deep, chocolatey taste that appeals to consumers seeking indulgence and sweet treats.
• Milk : Milk is a versatile ingredient contributing creaminess and a source of nutrition. In 7DAYS, it is used to enhance flavor and texture in various baked goods, aligning with the brand's goal of providing delicious and satisfying snacks.
• Palm Oil : Palm oil is a common vegetable oil used in baking and frying. 7DAYS uses palm oil for its stability and ability to enhance the texture of baked products, helping achieve a desirable consistency while contributing to the overall mouthfeel.
• Peanuts : Peanuts are a source of protein and healthy fats. In 7DAYS products, peanuts may be included for added crunch and flavor depth, making snacks more appealing to consumers who enjoy nutty tastes and textures.
• Potassium Sorbate : Potassium sorbate is a preservative used to prevent spoilage and extend shelf life. In the 7DAYS line, this ingredient helps maintain product quality over time, ensuring that consumers can enjoy their favorite snacks without compromising freshness.
• Salt : Salt is a flavor enhancer that is essential in balancing sweetness and introducing savory notes. 7DAYS uses salt in its ingredients to elevate the overall taste of products, making them more enjoyable for consumers.
• Sesame : Sesame seeds are known for their nutty flavor and nutritional benefits. In 7DAYS products, sesame may be used as a topping or ingredient to add texture, appealing to consumers who appreciate the distinct taste of sesame.
• Sugar : Sugar provides sweetness and is crucial in baking for achieving the right flavor and color. 7DAYS incorporates sugar in its recipes to meet consumer preferences for sweet snacks and desserts, enhancing overall satisfaction.
• Sunflower : Sunflower seeds or oil may be used for their mild flavor and as a source of healthy fats. In 7DAYS, sunflower ingredients contribute to nutrition and texture, appealing to health-conscious consumers.
• Wheat : Wheat is a key ingredient in many baked goods. For 7DAYS, using wheat flour is essential for the structure and texture of their pastries and snacks, giving them a familiar and appealing bite.
• Wheat Flour : Wheat flour is ground from wheat grains and serves as the primary ingredient in many bakery products. 7DAYS employs wheat flour to create the desirable texture and consistency of its croissants and other pastries.
• Yeast : Yeast is a leavening agent that helps baked goods rise. In the 7DAYS range, yeast is crucial for creating light and airy textures in croissants and other baked products, contributing to their fluffy and appealing appearance.

Things to Keep in Mind When Buying From 7DAYS

These issues are related to the supply chain of the brand and need to be taken into consideration:

Water Usage:

Water usage is a significant environmental concern associated with the production of celery, peanuts, sesame, and wheat. Agriculture accounts for the largest consumption of freshwater resources worldwide. For instance, in areas where water is scarce or where drought conditions are prevalent, the continuous extraction of water for irrigation can deplete local water sources, affecting both ecosystems and local communities. Peanuts, for instance, are heavily cultivated in water-scarce areas in the United States, leading to overuse of aquifers which are not being replenished at a sustainable rate.

Pesticide Use:

The use of pesticides in agriculture raises environmental and health issues. Pesticide use in the cultivation of celery, sunflower, and wheat can lead to degradation of soil health, pollution of nearby waterways, and potential health risks to farmworkers and residents. Pesticides can kill beneficial insects and lead to pesticide resistance, creating a cycle that requires ever-increasing amounts of chemicals to manage pests. In developing nations, improper handling and regulation of pesticide use can lead to acute health crises in agricultural communities.

Deforestation:

Cocoa and palm oil production are major drivers of deforestation, particularly in tropical regions such as West Africa and Indonesia, respectively. When forests are cleared for plantations, the carbon stored in the trees and soil is released into the atmosphere, contributing to climate change. The loss of forests also leads to biodiversity loss and the disruption of ecosystems. In the Congo Basin, for instance, cocoa-related deforestation threatens the habitat of numerous species and the ecological integrity of the region, further exacerbating climate impacts.

Chemical Synthesis and Industrial Processing:

Ingredients like cellulose gum and potassium sorbate require significant industrial processing. This processing often involves the extraction of raw materials, substantial energy use, and chemical reactions that may produce hazardous waste. The manufacturing of cellulose gum, for example, involves converting wood pulp into a chemically modified form, which requires energy-intensive processes and generates waste products that need careful management and disposal to avert environmental harm.

Greenhouse Gas Emissions:

The production of milk is a major contributor to greenhouse gas emissions, specifically methane produced by enteric fermentation in cows. This methane is a potent greenhouse gas that contributes significantly to climate change. Moreover, the entire dairy supply chain, from feeding to transport to processing, contributes additional CO2 emissions. The dairy industry is striving to reduce its carbon footprint, but the reduction of these emissions remains a complex challenge involving changes in animal diets, farming methods, and production efficiencies.

By understanding these issues, the supply chain of the brand can work towards more sustainable practices and minimize negative environmental and social impacts.