Woolmark Pure New Wool

The Woolmark Pure New Wool certification is a quality assurance label for wool products that signifies the use of high-quality, 100% pure new wool. The certification is managed by The Woolmark Company, a global authority on wool, and is recognized internationally as a symbol of excellence and authenticity in the wool industry.

To qualify for the Woolmark Pure New Wool certification, products must meet strict standards and requirements. Here are some key aspects of the certification:

100% Pure New Wool: The certification guarantees that the wool used in the product is 100% pure new wool, which refers to wool that comes directly from a sheep's first shearing. This type of wool is known for its exceptional softness, warmth, and durability.

Quality and Performance: The Woolmark Pure New Wool certification ensures that the product meets stringent quality standards. It undergoes rigorous testing to assess factors such as fiber quality, color fastness, pilling resistance, and dimensional stability.

Traceability and Authenticity: The certification assures consumers that the wool used in the product can be traced back to its source, ensuring transparency and authenticity in the supply chain. This promotes trust and confidence in the product's origin and manufacturing process.

Brand Integrity: The Woolmark logo, which is prominently displayed on certified products, represents the commitment to excellence, innovation, and sustainability in the wool industry. It serves as a mark of distinction and assurance for consumers seeking high-quality wool products.

The Woolmark Pure New Wool certification helps consumers make informed choices by identifying products made from genuine wool that meets the highest standards of quality and sustainability. It also supports the wool industry by promoting the use of pure new wool and highlighting its unique properties and benefits.

Overall, the certification reinforces the value and desirability of products made from pure new wool, while providing consumers with confidence that they are purchasing a genuine, high-quality wool item.