Sustainable Brand Benchmark - Red Bull

By CommonShare

Red Bull is a company that produces and markets energy drinks. The company offers a variety of energy drinks, including sugar-free and zero calorie options. Additionally, Red Bull offers special edition flavors like watermelon, tropical, and acai berry. In addition to energy drinks, Red Bull also provides a self-service media and news platform called Red Bull Content Pool. This platform offers global news, interviews, photos, videos, and other news services. Red Bull also has a TV app that offers free live events, films, shows, offline viewing, and event reminders. Lastly, the company participates in various sports sponsorship programs. Red Bull has a presence in the Americas, Europe, the Middle East, Africa, and Asia-Pacific.

Overall Rating

3.0
Outstanding

Credibility

How credible are the sustainability claims of the retailer/brand.

Relevance to Mainstreaming Sustainability

Market share of the retailer/brand within the industry it operates in.

Commitment

Commitment of the retailer/brand to sustainability.

Traceability

Level of visibility of the retailer/brand over its supply chain.

Accessibility

How easy is it to find the retailer’s/brand’s sustainable products.
Red Bull
Austria
Learn More About This Company

How our Sustainable Brand Benchmark® Works?

By CommonShare

Benchmark and rating to obtain a comparative evaluation of sustainable brand and retailer commitments to sustainable procurement.

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