Sustainable Brand Benchmark - Infinity Reliance
By CommonShare
Infinity Reliance Ltd is the parent company of the British brand 'My 1st Years,' which focuses on personalized baby clothing, gifts, and accessories. Established in 2010 and based in Northampton, the company merges e-commerce with sustainable textile sourcing and ethical manufacturing practices. Its products emphasize personalization and premium quality, distributed through online retail channels in the UK and internationally.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
