Sustainable Brand Benchmark - Hugo Boss

Hugo Boss AG designs, manufactures, and sells clothes for men and women. The company also offers fragrances, cosmetics, watches, and eyewear under license agreements. Various other products manufactured by the company's partners include children’s fashions, fragrances, watches, jewelry, and eyewear.

Hugo Boss classifies its operations into four reportable segments: Europe including Middle East and Africa, Americas, Asia-Pacific, and Licenses. The company sells its products under BOSS and HUGO brands. Through HUGO, it offers contemporary design trends for both business and leisure classes. Through BOSS, the company offers shoes and accessories.

Under licensed brands, the company offers watches, eyewear, and fragrances. Hugo Boss through its men’s collection offers modern, refined business and eveningwear along with sophisticated casual looks and premium sportswear for after work. The women’s collection stands for feminine styles with a strong focus on fine fabrics and sophisticated details.

In FY2021, BOSS accounted for 85% of the company’s total revenue, followed by HUGO with 15%. As of December 2021, Hugo Boss operated 1,228 stores across 120 countries. The company operates through four distribution channels: Brick and mortar retail, Brick and mortar wholesale, and licenses. In FY2021, own retail channel accounted for 54% of the total revenue, followed by wholesale channel (23%), Digital (20%) and licenses (2.7%).

It operated around 6,800 brick-and-mortar points of sale worldwide. It operates production facilities in Izmir (Turkey), Radom (Poland) and Morrovalle (Italy), and Metzingen (Germany).