Sustainable Brand Benchmark - Ecoalf Recycled Fabrics

By CommonShare

ECOALF RECYCLED FABRICS, S.L.

Mission and vision

ECOALF's mission is to create a new generation of recycled fabrics with the same quality, design and technical properties as the best non-recycled ones. The company's vision is to show that there is no need to use natural resources in a careless way, and that waste can be a valuable source of raw materials.

Products and services

ECOALF offers a wide range of products for men, women and kids, including coats, jackets, sweatshirts, knitwear, shirts, pants, shorts, dresses, skirts, swimwear, footwear, bags, backpacks, accessories and more. All the products are made from recycled materials, such as plastic bottles, fishing nets, tires, coffee grounds, wool, cotton and down feathers. ECOALF also provides a service called ECOALF Foundation, which is a non-profit organization that promotes environmental awareness and supports clean-up initiatives in the oceans.

History and achievements

ECOALF was founded in 2009 by Javier Goyeneche, who was inspired by his son Alfredo (whose name is the origin of the brand) and his concern for the future of the planet. The company started as a research and development project to find innovative ways to transform waste into high-quality fabrics. In 2012, ECOALF launched its first collection of outerwear made from recycled plastic bottles. Since then, the company has expanded its product portfolio and its sources of recycled materials. Some of the company's achievements are:

  • In 2015, ECOALF became the first Spanish fashion brand to be certified as a B Corporation, which means that it meets the highest standards of social and environmental performance, transparency and accountability.
  • In 2016, ECOALF launched the project "Upcycling the Oceans", which involves collaborating with fishermen to collect plastic waste from the Mediterranean Sea and turn it into yarn and fabric.
  • In 2017, ECOALF won the European Business Award for the Environment in the category of Product and Services for Sustainable Development, for its innovative use of recycled materials.
  • In 2018, ECOALF opened its first flagship store in Madrid, which showcases the company's commitment to sustainability and design.
  • In 2019, ECOALF partnered with Swatch to create a watch strap made from recycled plastic bottles, as part of the Swatch x You collection.
  • In 2020, ECOALF launched its first vegan collection, which uses plant-based materials instead of animal-derived ones, such as corn, bamboo and algae.

Values and principles

ECOALF's values and principles are based on the following concepts:

  • Because there is no planet B: This is the company's slogan and motto, which reflects its awareness of the environmental challenges and its responsibility to act accordingly.
  • Quality and innovation: ECOALF strives to create products that are not only sustainable, but also durable, functional and stylish, by using the latest technologies and processes.
  • Transparency and traceability: ECOALF ensures that its products are made in a ethical and respectful way, by working with certified suppliers and partners, and by providing information about the origin and composition of its materials.
  • Education and collaboration: ECOALF believes that change is possible through knowledge and cooperation, by raising awareness among consumers and society, and by supporting initiatives that share its vision and values.

Overall Rating

2.4
Undistinguished

Credibility

How credible are the sustainability claims of the retailer/brand.

Relevance to Mainstreaming Sustainability

Market share of the retailer/brand within the industry it operates in.

Commitment

Commitment of the retailer/brand to sustainability.

Traceability

Level of visibility of the retailer/brand over its supply chain.

Accessibility

How easy is it to find the retailer’s/brand’s sustainable products.
Ecoalf Recycled Fabrics
Spain
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How our Sustainable Brand Benchmark® Works?

By CommonShare

Benchmark and rating to obtain a comparative evaluation of sustainable brand and retailer commitments to sustainable procurement.