Sustainable Brand Benchmark - Boston Proper
By CommonShare
The Boston Proper catalog features women's apparel and jewelry with a modern sensuous style. The company mails about 35 million catalogs a year targeting women aged 35 to 55, with mailings every three weeks. Boston Proper was acquired by Chico's FAS in 2011 for $205 million.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
