Sustainable Brand Benchmark - Asics Corp
ASICS Corporation: A Commitment to Sports Excellence
ASICS Corporation is a renowned global brand that has made a significant impact on the world of sports and athletic performance. With a strong commitment to innovation, quality, and promoting a healthy lifestyle through sports, ASICS has become a trusted name in athletic footwear, apparel, and accessories.
A Legacy of Sporting Excellence:
Founded in 1949 in Kobe, Japan, ASICS has a rich history deeply rooted in sports. The company's name is an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy underscores ASICS' dedication to helping people achieve physical and mental well-being through sports and fitness.
Innovative Footwear Technology:
ASICS is celebrated for its cutting-edge footwear technology. They are known for developing and refining features such as Gel cushioning systems, impact guidance systems, and lightweight materials, all designed to enhance athletes' performance and comfort.
Comprehensive Sports Gear:
Beyond footwear, ASICS offers a comprehensive range of sports gear, including athletic apparel, accessories, and sports equipment. Their products cater to a wide variety of sports and fitness activities, from running and tennis to volleyball and wrestling.
Global Reach and Impact:
ASICS has a strong global presence, serving athletes and fitness enthusiasts in countries around the world. Their products are trusted by professional athletes, sports teams, and individuals pursuing an active lifestyle.
The company is dedicated to sustainability and environmental responsibility. ASICS is actively working to reduce its carbon footprint, minimize waste, and use sustainable materials in its products.
Community and Sport:
ASICS is deeply involved in sports communities, sponsoring events, races, and initiatives that promote physical fitness and well-being. They believe in the power of sport to unite people and improve lives.
ASICS Institute of Sport Science:
ASICS maintains an Institute of Sport Science dedicated to research and development in the field of sports technology. This institution plays a crucial role in driving innovation and advancing sports performance.
ASICS' mission is to empower athletes of all levels to achieve their goals, whether that means breaking records on the track, improving personal fitness, or simply enjoying the benefits of an active lifestyle.
In summary, ASICS Corporation is a global leader in sports performance gear with a rich history, a commitment to innovation, and a dedication to promoting physical and mental well-being through sports. Their products and initiatives have had a profound impact on the world of athletics and continue to inspire individuals to strive for excellence in their sporting endeavors.
Relevance to Mainstreaming Sustainability