Sustainability is inevitable in the Photography And Video Industry as it makes the effort to bring down the impact on the environment. Using less water in developing photos to installing energy-efficient lighting solutions in the film-set environment is some of the practices that make the industry more responsible. The latest trend is sourcing of tools and materials from genuine suppliers and innovations in production that minimize carbon emissions as well as designing recyclable products. Finally, such directories and B2B networks help in linking the companies with partners in ethical and eco-friendly practices and contribute to the culture of the entire industry.