VUORI

Vuori is a contemporary clothing brand that has carved a unique niche in the athleisure industry. Founded in 2015 by Joe Kudla, Vuori is headquartered in San Diego County, California. The brand's name, meaning "mountain" in Finnish, reflects the founder's passion for mountain climbing and symbolizes the heights the company aspires to reach.

The brand draws its inspiration from the coastal California lifestyle, seamlessly integrating fitness, surf, sport, and art into its designs. Vuori's products are more than just apparel; they represent a way of life that encourages a vibrant, healthy lifestyle. With a commitment to quality and durability, Vuori's offerings are designed to stand the test of time.

Vuori places a strong emphasis on its community and environmental impact. The company's "Investment in Happiness" philosophy extends beyond customer satisfaction to include the well-being of its team, the local community, and the planet. Vuori's supply chain adheres to a strict Vendor Code of Conduct, ensuring fair labor practices and environmental responsibility.

As of 2023, Vuori operates 40 stores across major US markets and is valued at $4 billion following a significant investment by Softbank. The brand's products are available at various retailers, including Nordstrom, REI, and Equinox, and it is poised for further expansion with plans to list an initial public offering as soon as mid-2024.

Vuori's ethos is encapsulated in its dedication to creating premium performance apparel that caters to an active lifestyle. The brand's success is a testament to its ability to blend style, comfort, and functionality, appealing to a wide audience seeking quality and style in their athletic and activewear.