True Religion

True Religion is a prominent lifestyle brand known for its high-quality denim and sportswear designed for men, women, and kids. Established in 2002, the brand has carved a niche for itself in the global fashion industry. The founders, Jeff Lubell and Kym Gold, launched the company with a vision to revolutionize the denim sector. They did so by deconstructing the traditional five-pocket jean and introducing their distinctive construction technique, which includes the five-needle thread at two-stitch-per-inch process, famously known as the Super T stitch.

This innovation set True Religion apart from other denim brands and was quickly recognized for its unique style and quality. The brand's mission is to transcend boundaries of faith, class, ethnicity, and orientation, making it a symbol of universal appeal. True Religion's commitment to craftsmanship and standing out from the crowd is evident in every piece of clothing they create. Not just a manufacturer of denim, True Religion infuses personality into its products, allowing wearers to express their individual style.

The brand's product line extends beyond jeans to include a variety of apparel and accessories. True Religion's offerings are available worldwide, sold in major cities across six continents. The brand has also faced its share of challenges, including filing for bankruptcy protection twice. However, it has shown resilience and adaptability, bouncing back with a strategy that focuses on its core strengths and the evolving fashion landscape.

Today, True Religion continues to be a go-to brand for those who appreciate premium denim and the statement it makes. Worn by athletes, musicians, and artists around the world, True Religion remains a symbol of high-quality, stylish, and distinctive fashion.