Tretorn

Tretorn is a brand with a rich history that dates back to its founding in Helsingborg, Sweden in 1891. The brand was established by the Dunker family, who opened the doors to their new rubber factory, which would later become known as Tretorn. The initial product offering from Tretorn was galoshes, designed to protect farmers from the harsh Scandinavian weather. These galoshes were a significant innovation at the time, providing warmth and dryness for farmers across the country. The success of these products led to rapid expansion for the company, with production reaching one million pairs of galoshes just five years after its inception.

As the 20th century dawned, Tretorn continued to grow and diversify its product line. The company became the second oldest sneaker manufacturer in the world, following the US rubber company that produced Keds. Tretorn's foray into the sports industry was driven by the Dunker family's passion for sports, particularly tennis. They utilized their expertise in vulcanizing rubber to produce the first rubber sole sneaker in 1900, marking a new era for the brand. Two years later, Tretorn began manufacturing tennis balls, which quickly gained popularity and widespread distribution.

The brand's commitment to innovation and quality did not stop at footwear and sports equipment. In 1903, Tretorn introduced the first rubber boot, expanding its range of protective gear. Over the years, Tretorn has continued to evolve, creating products that are both stylish and practical. The brand has been associated with various significant events and movements, including being the official sneaker provider for the Swedish Olympic team, which further solidified its reputation as a sports and sneaker brand.

Today, Tretorn remains true to its heritage while also embracing sustainability and environmental responsibility. The brand has introduced eco-essentials and continues to produce innovative products that are functional, contemporary, and environmentally friendly. Tretorn's journey from a small rubber factory to a global brand is a testament to its enduring legacy and commitment to helping people face the challenges of weather and outdoor activities with reliable and stylish products. The brand's story is one of perseverance, innovation, and a deep connection to its Scandinavian roots, which continues to inspire and guide its vision for the future.