Tibi

Tibi is a fashion brand that offers ready-to-wear and accessories for women who value creativity and pragmatism. It was founded in 1997 by Amy Smilovic, who moved to Hong Kong with her husband and started designing a small collection of contemporary dresses. She soon expanded her line to include modern separates and footwear, and moved her headquarters to New York City in 2000. Tibi has a loyal following of celebrities, influencers, and customers who appreciate its effortless elegance, clean lines, and feminine details. Tibi’s collections are inspired by global travel, art, culture, and architecture, and feature high-quality fabrics, prints, colors, and textures. Tibi also publishes a book called The Creative Pragmatist, which showcases its design philosophy and process, as well as a style class that teaches customers how to build a versatile wardrobe. Tibi’s mission is to empower women to express their individuality and confidence through their personal style.