The 7 Virtues

Founded in 2010 by entrepreneur and human rights activist Barb Stegemann, The 7 Virtues is a pioneering cosmetics brand that blends aromatherapy with social responsibility. Embodying the mantra "Make Perfume Not War," the brand creates exquisite scents using fair trade, organic essential oils sourced from regions rebuilding from strife. The 7 Virtues' commitment extends beyond fragrance; it promotes sustainability and supports communities by empowering local farmers through fair trade practices. Recognized for its ethical approach, the brand is part of Sephora's Clean Beauty initiative and has gained prominence as one of the retailer’s top-selling clean fragrance brands. Available exclusively at Sephora in the USA, Canada, Europe, and the UK, The 7 Virtues stands out for its dedication to making scents that are not only good for the soul but also beneficial for the world. With a focus on transparency and positive impact, each fragrance tells a story of resilience and renewal, making The 7 Virtues a leader in the intersection of beauty, ethics, and sustainability.