Tezenis Italia

Tezenis is a vibrant and dynamic brand that has carved a niche for itself in the global fashion industry. Originating in Italy, the brand is part of the Calzedonia Group, which was founded in Verona by Sandro Veronesi in 1986. Tezenis represents the group's cool and innovative spirit, offering a range of underwear, homewear, and pyjamas for men, women, and children. The brand's identity is deeply intertwined with music, often using it as a universal language to connect with its target audience. This connection is further strengthened by collaborations with music icons and singers who serve as brand ambassadors, such as Rita Ora.

The stores of Tezenis are designed to be cosmopolitan spaces, reminiscent of American lofts with brushed concrete floors, large fans in the ceiling, and shelves lining the walls. The atmosphere is set with lounge music playing in the background, creating a relaxed shopping experience. The collections are basic, young, and "easy," with new items added every week to keep the offerings fresh and in continuous development. This approach caters to a young clientele looking for fashion-forward choices at competitive prices.

Tezenis has a significant presence, with more than 300 stores in Italy and over 100 in other countries. The brand's philosophy extends to its sales concept, where all items are on display, allowing customers the freedom to choose as they please. This open and accessible approach has contributed to the brand's success and popularity among a diverse customer base.

In addition to its physical stores, Tezenis has a strong digital presence, actively participating in and having a presence at important music festivals around the world, such as Coachella, Sonar, and Nos Alive. These digital projects help the brand maintain its relevance and connection with the youth. The Tezenis collection encourages customers to have fun creating brand new outfits suitable for any occasion, with the convenience of quick refunds and an easy online shopping experience.