TEVA Brand Overview

Introduction

TEVA has established itself as a brand synonymous with innovation, quality, and commitment to sustainability and community. Originating from a simple yet revolutionary idea on the shores of the Grand Canyon, TEVA has grown into a global icon in the footwear industry.

History and Legacy

• Founded: 1984
• Origin: Grand Canyon, Arizona, USA
• Inception: A river guide created the first sport sandal by attaching Velcro watchbands to flip-flops.

Brand Promise

TEVA is dedicated to providing the freedom to explore, fostering moments of discovery and awe. The brand's ethos is rooted in the joy of experiencing the world through diverse cultures, people, and places.

Innovation and Artisanship

• Sustainability: Transitioned 100% of iconic straps to recycled plastic using REPREVE® yarn in 2020.
• Design: Continuously reimagined patterns and designs by global designers.

Corporate Responsibility

TEVA is committed to positively impacting the community and environment, ensuring that future generations can enjoy the freedom of the outdoors.

Community Engagement

• Partnerships: Supports organizations like Grand Canyon Conservancy and The Conservation Alliance.
• Outreach: Aims to make the outdoors accessible to all walks of life.

Conclusion

TEVA remains a pioneer in the footwear industry, driven by a passion for adventure, a commitment to sustainability, and a deep connection to the community.