About SuitSupply
SuitSupply is a Dutch men's fashion brand that has been defining the market with its strong international presence and growth. Founded in 2000 by Fokke de Jong in Amsterdam, the company started with a vision to offer high-quality suits at affordable prices. The brand has since expanded its reach globally, with over 150 store locations as of 2023. SuitSupply is known for its vertically integrated business model, which allows for direct control over the production process, from design to manufacturing to retail.
The company prides itself on its commitment to quality and sustainability, being a member of the Fair Wear Foundation and sourcing fabrics from renowned Italian mills such as Vitale Barberis Canonico and Reda. Despite the suits being made in China, SuitSupply has managed to maintain a reputation for offering products that rival those of luxury brands. In fact, a comparison by The Wall Street Journal in 2011 highlighted that a SuitSupply suit priced at $614 matched the quality of a Giorgio Armani suit priced at $3,625.
SuitSupply's approach to marketing has been bold and often controversial, with campaigns that feature sexually-charged photography. These campaigns have at times drawn criticism and led to the withdrawal of certain images, especially when deemed inappropriate for public display. Nonetheless, the brand has continued to push the envelope with its advertising, maintaining a distinctive and provocative image in the fashion industry.
The brand's influence extends beyond fashion retail, as it has been the official supplier for the Dutch Olympic team, dressing athletes for several Olympic Games. SuitSupply's impact on the fashion industry is also recognized by fashion insiders, with accolades from GQ Magazine and New York Magazine, among others. Despite facing a significant decrease in turnover in 2020 due to the global situation, the brand has remained resilient, continuing to innovate and inspire with its designs and business philosophy. SuitSupply's story is one of entrepreneurial spirit, commitment to quality, and a bold approach to branding that has allowed it to carve out a unique space in the world of men's fashion.
