Subdued

Subdued is a clothing brand that caters to the fashion needs of fun-loving, strong, and independent teenagers. The brand draws inspiration from the lifestyles and universes of teens, which is reflected in the design of each piece of clothing. Established in the 1990s in Italy, Subdued has consistently aimed to infuse a sense of uniqueness and distinction into its apparel, setting it apart from mainstream fashion offerings.

The Italian heritage of the brand's design team is evident in everything Subdued does, which has helped the brand establish a presence in over 130 stores worldwide, including in major cities like Paris, Rome, London, Madrid, Amsterdam, and Berlin. Subdued positions itself as a brand for playful, effortless, and classy teenage girls, striving to add that special touch to every outfit that elevates it beyond the ordinary.

Subdued's commitment to its clientele is also seen in its approach to privacy and customer care, offering support through various channels including a dedicated phone line and WhatsApp. The brand's founders, Alessandro Orsini and Enrico Sconciaforni, have guided Subdued to become a private company with a focus on designing and manufacturing female apparel. Their products are available both online and offline, with a wide range of comfortable clothes that resonate with the Italian lifestyle.

The company's headquarters are located in Albano Laziale, Italy, and it employs a significant number of people to support its operations. Over the years, Subdued has raised funds to fuel its growth and has been backed by investors, reflecting the brand's potential and the trust placed in its vision. The brand's journey from its inception to becoming a recognized name in the fashion industry is a testament to its dedication to serving its target market with apparel that is not just clothing but a form of self-expression for the youth.