About Smitten Merino
Introduction
Smitten Merino is a family-owned business founded in 2007 by Nicola and Carl Mason in Hobart, Tasmania. The brand was born out of their love for Tasmania's climate, people, and especially its merino sheep. Nicola, the designer and photographer, and Carl, the main marketing man, along with their children, have built Smitten Merino into a brand known for its stylish, comfortable, and practical merino wool clothing.
Philosophy and Design
Smitten Merino's design philosophy centers around creating luxurious, timeless clothing that is both sustainable and ethical. The brand prides itself on using superfine merino wool, which is renowned for its comfort, breathability, and durability. Smitten Merino's products are designed to be versatile, suitable for both everyday wear and special occasions. The brand emphasizes local manufacturing, supporting skilled Australian workers and ensuring high-quality craftsmanship.
Signature Products
Smitten Merino offers a range of signature products that highlight the unique qualities of merino wool. Some of their key products include:
- Merino Wool Leggings: Known for their warmth and comfort, these leggings are perfect for layering in colder weather.
- Merino Wool Dresses: Elegant and versatile, these dresses are designed to be both stylish and practical, suitable for various occasions.
- Merino Wool Sleepwear: Scientifically proven to improve sleep quality, Smitten Merino's sleepwear helps regulate body temperature for a better night's rest.
- Merino Wool Cardigans and Jumpers: These pieces are designed to provide warmth without bulk, making them ideal for layering and transitional weather.
Materials and Ingredients Used by Smitten Merino
Material Descriptions
- Merino Wool: Sourced from Tasmania and mainland Australia, this superfine wool is known for its softness, breathability, and natural temperature regulation.
Properties and Uses
- Merino Wool: Chosen for its ability to keep the wearer warm in cold conditions and cool in warmer weather. It is also naturally odor-resistant, making it ideal for activewear and everyday clothing.
Things to Keep in Mind When Buying Products from Smitten Merino
Sustainability Concerns
Smitten Merino is committed to sustainability and ethical practices. The brand uses non-mulesed wool, ensuring that the sheep are treated humanely. However, handling merino wool requires care to maintain its quality and longevity. Improper washing or exposure to harsh chemicals can damage the fibers.
Impact and Practices
The production of merino wool has a significant impact on the environment and animal welfare. Smitten Merino sources its wool from farms that adhere to ethical farming practices, ensuring the well-being of the sheep. The brand also emphasizes supply chain transparency and supports local manufacturing to reduce its carbon footprint. Additionally, Smitten Merino uses biodegradable packaging and aims for zero waste by repurposing fabric offcuts into accessories.
By choosing Smitten Merino, customers can support a brand that values sustainability, ethical practices, and high-quality craftsmanship.
