Sleeper

Sleeper is a Ukrainian fashion brand founded in 2014 by Kate Zubarieva and Asya Varetsa. The concept behind the brand centers around the idea of ""First Walking Sleepwear,"" which can be worn both at home and outdoors. Let's dive into the details of this unique and versatile brand:

History and Founders

• Founders: Kate Zubarieva and Asya Varetsa, both with backgrounds in fashion and media, decided to create a brand that reimagined sleepwear. They left their former jobs as glossy editors and established Sleeper in 2014.
• Startup Capital: With just $2,000 and a single seamstress, Sleeper launched its first collection six months later.
• Vogue Recognition: Within two months of its launch, then editor-in-chief of Vogue Italy, Franca Sozzani, named Sleeper the brand of the month.
• Linen Collection: In 2015, Sleeper introduced its first line made from linen.
• Bridal Collection: In 2016, Sleeper debuted its first Bridal collection, featuring slip dresses, pajama sets, and loungewear dresses.
• Off-the-Shoulder Dresses: In 2017, off-the-shoulder dresses became the dress of the year according to Marie Claire.
• Party Pajamas: Sleeper's Holiday Collection '17 included Party Pajamas, which appeared on the covers of British versions of Cosmopolitan and Tatler.
• Forbes Recognition: In February 2019, Sleeper's co-founders were included in European Forbes' 30 under 30 list in the Arts & Culture category.
• Sustainable Materials: In 2021, Sleeper incorporated recycled materials into its collection, presenting the 'Weekend Chic' set made with recycled plastic.

Concept and Collections

• First Walking Sleepwear: Sleeper's core concept revolves around creating sleepwear that seamlessly transitions from home to the outside world.
• Apparel Range: Sleeper offers a wide range of multifunctional apparel, including:
  • Pajamas
  • Dresses
  • Loungewear
  • Partywear
  • Bridal Collection
  • Swimwear
  • Shoes
  • Bags

Production and Ethical Consciousness

• Artisan Manufacturing: Sleeper supports artisan manufacturing traditions and ethical consciousness. Its garments are made in Kyiv, Ukraine, in sewing studios.
• Sustainability: The brand ensures that its operations are sustainable, eco-friendly, and ethical.
• Global Presence: As of 2021, Sleeper's collections are available in 32 markets and more than 160 boutiques worldwide.

Celebrity Endorsement

Sleeper's customers include:

• Eva Chen
• Katy Perry
• Brie Larson
• Kourtney Kardashian
• Aurora James
• Kelly Lynch
• Busy Philipps
• Chloë Grace Moretz
• Zoey Deutch
• Dakota and Elle Fanning
• Veronika Heilbrunner
• Lena Dunham

Sleeper has successfully blended comfort, style, and versatility, making it a favorite among fashion-forward individuals. Whether you're lounging at home or stepping out, Sleeper's ""First Walking Sleepwear"" ensures you do so in chic comfort. You can explore their collections on their official website.