About Salewas
Salewa is a brand with a rich history that dates back to its inception on July 8, 1935. Over the years, Salewa has grown into a reputable name in the outdoor and mountain gear industry. The brand prides itself on its commitment to sustainable product design, which is evident in its use of socially and ecologically acceptable materials. Salewa ensures the longevity of its products through durable design and regional product development. The brand's approach to product lines is efficient, aiming to minimize textile waste and contribute positively to the environment.
The journey of Salewa began in Munich, Germany, and it has since expanded its reach globally. The brand's philosophy revolves around the concept of 'Pure Mountain,' which reflects its dedication to providing high-quality gear for mountain sports enthusiasts. Salewa's product range includes clothing, footwear, and equipment designed for various outdoor activities such as climbing, hiking, and mountaineering. The brand's headquarters are located in Bolzano, South Tyrol, Italy, which is also known for its alpine heritage and expertise in mountain sports.
Salewa's commitment to innovation is evident in its own technologies and partnerships with other leaders in the industry. The brand has developed proprietary technologies that enhance the performance and comfort of its products. Salewa's partnerships are strategic, often collaborating with organizations that share its values and dedication to the mountain sports community.
Social and environmental responsibility are at the core of Salewa's operations. The brand actively engages in initiatives that promote sustainability and ethical practices. Salewa's care and repair services further emphasize its focus on product longevity and reducing environmental impact. The brand's history is not just a timeline of events but a testament to its enduring values and relentless pursuit of excellence in the world of mountain sports.