Rouje

Rouje is a fashion brand that encapsulates the essence of Parisian chic with a contemporary twist. Founded by Jeanne Damas, a Parisian it-girl and influencer, the brand has quickly become synonymous with effortless style and feminine aesthetics. Jeanne's vision for Rouje was inspired by the women she observed during her childhood, particularly the patrons of her parents' restaurant near Bastille and her mother, who she considers her first icon. Her experiences as a model, muse, and creative director for capsule collections honed her eye for fashion, leading to the creation of a brand that celebrates women's personal styles and femininity.

Launched in 2016, Rouje started as Jeanne's dream wardrobe, a collection of pieces designed by women, for women. The brand's offerings have expanded beyond clothing to include accessories and a beauty line, all aimed at highlighting the wearer's individuality. Rouje's designs draw inspiration from various sources, including the strong women in Almodovar's films, the kitsch charm of a tweed jacket, and the vibrant atmosphere of Belleville. The brand represents a love letter to all women, encouraging them to express themselves freely and confidently.

Rouje's commitment to women extends beyond fashion. Since its inception, the brand has supported women's rights charities, and in 2021, Jeanne Damas became an ambassador for La Maison des femmes of Saint-Denis, furthering her advocacy for women's issues. The brand's ethos is deeply rooted in the belief that women should be noticed first, before their attire, a philosophy that is reflected in every piece created by Rouje. This approach has resonated with women around the world, making Rouje not just a brand, but a statement of empowerment and elegance.