Rhone

Rhone is an American company that specializes in producing and selling men's activewear. The brand was founded in 2014 in New Canaan, Connecticut by a group of friends who were frustrated by the lack of high-quality activewear designed specifically for men. The founders, Nate and Ben Checketts, Casey Edgar, Kyle McClure, and Carras Holmstead, named the company after the Rhone river and region in France, which is known for its historical significance and aesthetic beauty.

The company started as a web-only retailer and quickly expanded its reach by partnering with Bloomingdale's in November 2014, which allowed its products to be sold in five locations. By 2015, Rhone's products were available in 127 locations, including high-end retailers like Nordstrom, Equinox, and CorePower Yoga. This rapid expansion was a testament to the brand's growing popularity and the demand for quality men's activewear.

Rhone's product line is designed for men aged between 25-50 who lead an active lifestyle. The brand prides itself on using sustainable fabrics such as organic cotton, recycled polyester, merino wool, and modal. One of the unique aspects of Rhone's products is the incorporation of silver thread, which provides permanent antibacterial and anti-odorant protection. This innovative use of materials sets Rhone apart from competitors and ensures that their clothes offer both performance and longevity.

The company also infuses its products with inspirational messages, encouraging customers to live boldly and with purpose. The attention to detail extends to the construction of the garments as well, with features like flatlock stitching to prevent chafing and Polartec Power Dry technology for improved breathability and performance. Rhone's commitment to quality and innovation has helped it carve out a niche in the crowded activewear market and establish itself as a brand that caters to discerning customers who value both style and functionality.