Rare Beauty

Rare Beauty, founded by Selena Gomez, is more than just a cosmetics brand—it's a movement centered around embracing individuality and celebrating diversity. Gomez's vision for Rare Beauty is rooted in the belief that everyone possesses a unique beauty that deserves to be celebrated. The brand's mission extends beyond makeup, aiming to foster positive dialogues about self-acceptance, mental health, and authentic connection. Rare Beauty's product lineup reflects its inclusive ethos, offering a range of makeup essentials designed to enhance natural beauty while promoting confidence and empowerment. Available at prestigious retailers like SEPHORA, SEPHORA at Kohl’s, SpaceNK, and through its own platform RareBeauty.com, the brand has quickly gained popularity for its high-quality formulations and commitment to inclusivity. Through its advocacy and product offerings, Rare Beauty encourages individuals to embrace their uniqueness, challenging conventional beauty standards and promoting a more inclusive definition of beauty. With a focus on authenticity and empowerment, Rare Beauty continues to inspire meaningful conversations and redefine beauty norms in a positive and impactful way.