About Rains
Rains is a contemporary outerwear lifestyle brand rooted in the Scandinavian design tradition. The brand was established in 2012 in Denmark, with the aim of defying the region's typically rainy weather. Since its inception, Rains has been associated with a unique approach to creating waterproof products that blend functionality with fashion-forward design. The brand's signature is its range of raincoats, which are a modern reinterpretation of the classic rubber raincoat. These raincoats are crafted from a lightweight, yet durable waterproof fabric that has become synonymous with the Rains identity.
The brand's collections extend beyond just raincoats, offering a variety of waterproof clothing, bags, and accessories. Each piece is designed with a minimalist aesthetic, ensuring that functionality does not compromise style. Rains' products are characterized by their simplicity, clean lines, and muted colors, which reflect the brand's neo-Scandinavian ethos. This design philosophy is evident in their stores as well, which are located in various global destinations. The stores themselves are curated spaces that mirror the brand's commitment to blending urban life with the need for practical, weather-ready outfitting.
Rains has also made a name for itself in the fashion industry by participating in international events such as Paris Fashion Week. Their collections are often showcased on runways, revealing a consistent evolution of style that stays true to the brand's core values. The brand has a strong online presence, offering customers the convenience of shopping for their weather-resistant products from anywhere in the world. They also emphasize sustainability and social responsibility in their business practices, aiming to create products that are not only stylish and functional but also conscientiously made.
In summary, Rains stands out in the fashion world for its ability to offer stylish, practical solutions to wet-weather challenges. The brand has successfully created a distinctive place for itself by marrying the practicality of waterproofing with the aesthetics of modern design, making it a go-to choice for those looking for outerwear that is both functional and fashionable.
