Noani

Noani is a German label that has made a name for itself in the vegan fashion industry. The brand's philosophy is encapsulated in its name, which stands for "no animal," highlighting its commitment to animal love and the production of vegan fashion items. Noani's product line includes fashionable and timeless accessories, with a particular focus on vegan belts and sneakers. These products are made from innovative and sustainable materials, reflecting the brand's dedication to environmental responsibility.

The inception of Noani's sustainable vegan belts dates back to 2014, and after a development period of 1.5 years, the brand was able to source the right materials and manufacturers to bring its vision of innovative, durable, and vegan accessories to fruition. The brand operates under the principle that neither humans nor animals should suffer or be exploited for the production of its products. This ethos extends to the manufacturing process, with Noani's vegan sneakers and belts being produced in small factories located in Italy, Spain, and Portugal.

Materials used in Noani's products include apple leather, eucalyptus fibers, pineapple fibers, and recycled polyester. The brand places a strong emphasis on transparency and social responsibility, ensuring that every step of the production process aligns with these values. A poignant statement by Noani encapsulates their stance on the true cost of cheap goods, pointing out that it is often the workers in fields, factories, tanneries, and dye works who pay the price for inexpensive products, not the consumers.

Noani is also recognized as a fully vegan brand, with PETA-approved vegan certification. This means that their suppliers and manufacturers must sign a legal statement of assurance, confirming that no animal by-products, including glues, dyes, and solvents, are used in the production of their sneakers and belts. The brand's commitment to sustainability begins with the selection of environmentally friendly raw materials and extends to the use of eco-friendly packaging and fair labor practices.

The materials used in Noani sneakers include Appleskin for the upper parts and logos, recycled organic cotton for the lining, recycled PET fabric for shoelaces, and FSC-certified natural rubber for the soles. While the brand does not provide specific data on their environmental impact or CO2 emissions, it is evident that Noani strives to minimize its carbon footprint by using recycled and natural materials and by avoiding the use of cheap and less sustainable materials such as artificial leather.

In summary, Noani represents a brand that is not only vegan but also ethically and intentionally so. It stands as a testament to the possibility of creating modern, high-quality, and durable accessories without compromising on social responsibility or environmental sustainability.