NEW NORDIC

New Nordic stands as a testament to the power of nature's bounty, harnessing the potential of herbs, fruits, and berries from across the globe. Founded in 1990 by Karl Kristian Jensen, the brand is rooted in a deep passion for the healing properties of natural ingredients and their harmonious interaction with the human body. With over three decades of expertise, New Nordic has carved a niche in the health and wellness sector, offering a range of food supplements and beauty products that are both innovative and effective.

The inception of New Nordic was driven by Jensen's vision to create herbal-based products that not only enhance vitality but also contribute to a healthier, more vibrant life. This vision was inspired by his observations of various cultures around the world, where the integration of natural elements into daily diets led to improved well-being. The brand's name, New Nordic, reflects a dynamic approach to business, grounded in the Nordic tradition of living in close connection with nature and a history of creative exploration dating back to the Viking era.

New Nordic's commitment to quality is evident in its meticulous product development process, which involves close collaboration with raw material suppliers and scientists. Each ingredient undergoes rigorous analysis in controlled laboratories to ensure safety and efficacy. The brand's dedication to research and innovation has resulted in a comprehensive scientific herbal database, which serves as a foundation for its product formulations.

The brand's identity is further symbolized by its iconic silver tree mark, designed by Göran Rossling, who is also known for creating the Bluetooth logo. The tree represents Yggdrasil, the tree of life from Norse mythology, encapsulating the essence of New Nordic's philosophy: to offer life-enhancing products deeply rooted in the wisdom of nature.