Mother Denim

Mother Denim is a brand that specializes in denim for women and men, crafted in the U.S.A. It was founded in 2010 by Lela Becker and Tim Kaeding, who had extensive denim backgrounds and wanted to do things differently. The brand is known for their irreverent disposition, model cult following, and super-soft fabrics. It has a boutique made-in-L.A. vibe that appeals to a wide range of people with their indie spirit and diverse fits and washes. The brand draws inspiration from the memories and experiences of growing up in California in the 70s, capturing the freedom, rebellion, and humor of that era. The name Mother plays off the idea of duality - it can be nurturing or a cuss, evoking unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft, such as glittery fonts and lightning bolt motifs on denim jackets and jeans. Mother is a storyteller at heart, infusing personality and details into every piece. The brand tries not to take itself too seriously - and neither should you. Mother’s mission is to make denim that makes you feel good, look great, and have fun.