Motel Rocks

Motel Rocks is a distinctive fashion brand that emerged from a sense of adventure and a passion for vintage style. The brand's story began during a road trip across the United States in the 1990s, where founders Will and Andy were inspired by the eclectic and experimental fashion of the late '80s in the UK. Their journey took them through various states including California and New Mexico, where they collected vintage and second-hand pieces. These finds were reworked and sold in London markets, quickly gaining popularity among those with an eye for street style.

As demand grew, the founders expanded their operations by creating Motel's first collection, drawing inspiration from the motels they stayed in during their travels, which also influenced the brand's name. The brand continued to evolve, and in 2005, a trip to Bali led to a serendipitous meeting with local creatives, prompting Will and Andy to establish a base on the island and infuse their collections with its unique design philosophy.

Today, Motel Rocks stands as an independent brand, maintaining its roots in both London and Bali. The brand is known for its core collections and trendy edits that cater to girls who dress for each other, aiming to spotlight personal style. The designs often draw from Motel's vintage archives, and each piece is crafted to make the wearer feel like the main character in their own story. The brand has gained recognition and is worn by celebrities and influencers, reflecting its status in the fashion world.

The design process at Motel Rocks is deeply influenced by the brand's vintage collection and the thrift culture that surrounds it. The team, based in a central London studio, is small but impactful, bringing each style to life with meticulous attention to detail. The prints are a significant aspect of the brand's identity, each one hand-drawn, painted, or screen-printed, embodying the brand's commitment to originality and craftsmanship.

The spirit of collaboration is palpable within the Motel Rocks team, which operates like a close-knit family. The London design studio works in tandem with the creative and production team in Canggu, Bali. The brand takes pride in its largely female-led team, many of whom have been with the company since its early days. This sense of community and shared vision is a driving force behind Motel Rocks' continued success and innovation in the fashion industry.