Moschino

Moschino is an Italian luxury fashion house that was founded in 1983 by Franco Moschino in Milan. The brand is known for its playful, eccentric, and bold designs that often incorporate satirical and humorous elements. From its inception, Moschino has been synonymous with high fashion that doesn't take itself too seriously, blending irony and wit with couture craftsmanship.

The founder, Franco Moschino, was born in Abbiategrasso, Italy, and studied at the Accademia di Belle Arti in Milan. Before launching his own brand, he worked as a design sketcher for Versace and designed for the Italian fashion house Cadette. Moschino's early collections were noted for their innovative and colorful designs, which often included witty social commentary. The brand quickly became known for challenging the conventions of the fashion industry with its over-the-top designs.

After Franco Moschino's passing in 1994, his friend Rossella Jardini took over as the creative director. She continued the brand's tradition of whimsical and eccentric designs. In recent years, Moschino has seen a succession of creative directors, including Jeremy Scott and, most recently, Adrian Appiolaza, who have each brought their own unique vision to the brand while maintaining its core philosophy.

Moschino offers a range of products including ready-to-wear clothing, handbags, footwear, fashion accessories, and fragrances. The brand operates over 150 boutiques worldwide and has a significant presence in the fashion industry. Moschino has also been involved in various philanthropic efforts, including partnerships with Product Red and Nickelodeon to raise awareness and funds for the fight against HIV/AIDS.

Throughout its history, Moschino has remained a brand that stands out for its creativity, innovation, and the ability to make a statement. It has become a favorite among celebrities and fashion enthusiasts who appreciate its unique blend of high fashion and pop culture. With a legacy that spans over four decades, Moschino continues to be a prominent name in the world of luxury fashion.