About Miniconf

Miniconf is an Italian company that specializes in children’s clothing. It was founded in 1973 by Giovanni Basagni, who is still the chairman and was awarded the title of Cavaliere del Lavoro by the President of the Republic for his contribution to the social and technological development of Italy. Miniconf has four brands: Sarabanda, Minibanda, iDO and Dodipetto, each with their own style and identity. It also has two licensing brands: Disney and Marvel. Miniconf produces 7 million garments per year and distributes them through five channels: monobrand, multibrand, department stores, outlets and e-commerce. It has 350 employees at their headquarters, branch offices and stores, and 2,500 stores worldwide. Miniconf’s mission is to create clothing that reflects the style, comfort and freedom of expression of children. It also pays attention to quality, durability, safety and sustainability of their products. It has a team of Italian designers, loyal partners, cutting-edge processes and innovative technologies. It has received several awards and recognitions, such as the Elite certificate from Borsa Italiana, the Company to Watch by Cerved Group and the Child Guardian Award for using the image of children responsibly in their communication. Miniconf is a leader in the kidswear sector and a proud ambassador of Italian quality and style.

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