Members Only

Members Only is an iconic American fashion brand that rose to prominence in the 1980s, particularly known for its distinctive line of jackets. The brand was established in 1975 by Herb Goldsmith, a visionary in men's clothing. It made its debut in the American market in 1980 through Europe Craft Imports. The Members Only jacket is easily recognizable by its narrow epaulettes and collar strap, along with its knitted trim, and was available in a wide array of colors. The brand's marketing slogan, "when you put it on, something happens," encapsulated the transformative appeal of its clothing.

Throughout the 1980s, Members Only jackets were a cultural staple, worn by a diverse range of individuals from presidents to celebrities. The brand's association with exclusivity and its widespread popularity were reflected in its name, which was inspired by the exclusivity of private clubs. This sense of exclusivity was further reinforced by the brand's advertising campaigns, which initially relied on celebrity endorsements to convey a sense of cool and desirability.

As the brand evolved, it expanded its product line to include a variety of apparel such as sweaters, swim trunks, dress shirts, blazers, and pants. However, by the mid-1990s, the Members Only jacket had fallen out of fashion, becoming a symbol of past trends. Despite this, the brand experienced a revival in the 2010s, with new collections being carried by both online retailers and brick-and-mortar stores, including Urban Outfitters. The brand's resurgence tapped into a nostalgic appeal, attracting a new generation of consumers.

In recent years, Members Only has diversified its offerings, adding many styles of jackets, including a women's line, as well as footwear, sportswear, and hosiery. The brand's legacy, marked by its initial surge in popularity and subsequent revival, reflects broader cultural shifts and the enduring appeal of certain fashion trends. Members Only continues to be a testament to the lasting impact of 1980s fashion and the cyclical nature of style.