Maurices

Maurices is an American women's clothing retail chain that has established itself as a significant presence in the fashion industry. The company was founded in 1931 by E. Maurice Labovitz in Duluth, Minnesota. Initially, it was a small operation, but over the years, Maurices has expanded significantly and now operates over a thousand stores across the United States and Canada. The brand is known for offering a wide range of women's clothing, footwear, and accessories, catering to a diverse customer base with its inclusive sizing and affordable pricing. Throughout its history, Maurices has undergone several ownership changes. It was sold to the Brenninkmeijer family's American Retail Group in 1978 and later acquired by Ascena Retail Group in 2005. In a notable development in 2019, a majority stake in the company was sold to a subsidiary of the London-based private equity firm OpCapita LLP. Despite these changes, the core mission of Maurices has remained consistent: to provide fashionable and accessible clothing for women. Maurices has also been recognized for its workplace environment, being rated as one of the Top Ten Best Employers in Retail by Forbes.com in 2011. The company's commitment to its customers extends beyond its products, as it has engaged in various collaborations and community initiatives. For example, in 2011, Maurices partnered with Christopher Straub, a designer from the reality television show Project Runway, to create a special collection. This collaboration also included a charitable component, with a plush puppy being sold to benefit the American Cancer Society. The brand's approach to fashion is characterized by its casual and contemporary aesthetic, which has allowed it to attract a broad audience. Maurices' success can be attributed to its ability to adapt to changing fashion trends while maintaining a focus on affordability and customer satisfaction. With a strong online presence and a solid network of brick-and-mortar stores, Maurices continues to be a go-to destination for women seeking trendy and comfortable clothing.