Maria McManus

Maria McManus: A Vision for Sustainable Luxury

Maria McManus, a distinguished luxury womenswear brand, is more than just a label; it represents a commitment to timeless elegance, conscientious design, and a profound dedication to environmental responsibility. Founded in 2020 by Maria McManus, a global citizen with a passion for fashion and a deep concern for the planet, the brand has rapidly become a symbol of refined aesthetics intertwined with a profound sense of sustainability.

Sustainability at the Heart of the Craft

At the core of Maria McManus's ethos is an unwavering commitment to sustainability. The brand has taken a bold stance against the environmental toll of fast fashion, opting instead to champion responsible practices. Maria McManus utilizes a range of thoughtfully sourced materials from Europe and Japan, including recycled cashmere, organic cotton, and corozo buttons. The use of recycled materials not only reduces the demand for new resources but also minimizes water consumption, chemical usage, and carbon footprint. Each garment is meticulously crafted to embody not just beauty but also a dedication to minimizing environmental impact.

Revolutionizing Cashmere Production with Recycled Cashmere

The brand's groundbreaking use of recycled cashmere stands out as a testament to its innovative spirit. Recognizing the over-exploitation of cashmere goats in regions like China and Mongolia, Maria McManus sources used cashmere sweaters globally, giving them a second life. Certified by the Global Recycled Standard, the recycled cashmere undergoes a meticulous process in Italy, ensuring traceability and high standards, while protecting the rights of workers involved in the production. This initiative not only addresses environmental concerns but also contributes to a more sustainable and circular fashion industry.

Empowering Maternal Health: MM X EMC Collaboration

In a demonstration of social responsibility, Maria McManus has forged a meaningful partnership with Every Mother Counts (EMC). Founded by Christy Turlington Burns in 2010, EMC aims to make pregnancy and childbirth safe, respectful, and equitable for mothers worldwide. Maria McManus's collaboration with EMC takes the form of an exclusive version of its signature organic cotton t-shirt, featuring EMC rose embroidery. With 40% of the purchase price of each MM X EMC t-shirt being donated to Every Mother Counts, the brand actively contributes to improving maternal health outcomes globally. This collaboration not only showcases the brand's commitment to fashion but also its dedication to fostering positive social impact.