Life Is Good

Life is Good is a distinctive apparel and accessories brand that has built its identity around the power of optimism. Founded in 1994 by brothers Bert and John Jacobs, the brand has become synonymous with its cheerful message and the iconic smiling stick figure named Jake. The company started with a simple idea to sell T-shirts with positive messages after a successful street fair sale in Cambridge, Massachusetts, where the brothers' design featuring Jake and the phrase "Life is good" quickly sold out.

The brand's philosophy is not just about selling products but promoting a positive outlook on life. This ethos is reflected in their diverse product range, which includes T-shirts, hats, sleepwear, and home decor items, all designed to inspire joy and positivity. Life is Good has grown significantly since its inception, reaching an impressive annual revenue, and its products are now sold in thousands of retail stores across the United States and in several other countries.

What sets Life is Good apart is its commitment to social good. The company donates 10% of its net profits to the Life is Good Kids Foundation, which focuses on improving the quality of life for children facing poverty, violence, and illness. Through this foundation, Life is Good aims to harness the power of play to help children heal and thrive despite the challenges they face.

The brand's success can be attributed to its universal appeal. The simple yet powerful message of optimism resonates with people of all ages and backgrounds. Life is Good has created a community of loyal customers who not only appreciate the brand's quality products but also its mission to spread positivity and help children in need. The company's optimistic approach has turned it into a lifestyle brand that encourages people to focus on the good and find joy in the everyday.