Koraru

Kōraru: Crafting Slow Fashion for a Circular World

Introduction Kōraru, a brand with circularity at its core, merges a love for the ocean with a commitment to sustainable fashion. The name itself, pronounced as "kor-ah-roo," draws inspiration from the English word "coral." Coral reefs, those exquisite yet fragile ecosystems, serve as home to some of the world's most treasured marine life. Kōraru embodies this delicate balance—where beauty meets responsibility.

The Aspiration Circularity isn't just a buzzword for Kōraru; it's a guiding principle. We envision a world where fashion coexists harmoniously with nature. Our swimwear collection reflects this vision, marrying timeless aesthetics with eco-conscious materials. We believe that fashion should enhance life without compromising the planet we inhabit.

Materials and Craftsmanship At the heart of Kōraru lies a commitment to quality. Our swimwear is meticulously crafted using ECONYL® regenerated yarn—a remarkable innovation derived from discarded nylon waste. By transforming waste into raw materials, we redefine the lifecycle of a garment. But it doesn't stop there. Our packaging materials also tell a story—each one carefully chosen for its recyclability.

Style and Timelessness Kōraru swimwear transcends fleeting trends. We embrace enduring elegance, designing pieces that withstand the test of time. Whether you're lounging by the pool or diving into azure waters, our swimwear exudes sophistication. It's a celebration of natural beauty, not confined to mere aesthetics but extending to the very fabric of our existence.

Global Inspiration Our brand is international, mirroring the modern consumer's spirit. Inspired by our founder's upbringing by the sea and her global travels, Kōraru encapsulates the wisdom of a slower pace of life. Wherever you find yourself, whether on a bustling city street or a remote beach, the call for environmental stewardship remains constant.

Ode to the Ocean Kōraru's ethos aligns with the Ellen MacArthur Foundation community—a collective dedicated to building circular economies. We recognize that protecting our oceans and preserving their beauty is a shared responsibility. Through Kōraru, we contribute to this vital cause, one swimsuit at a time.

Meet Our Founder Oana Romaneiro, a Romanian model and designer, embarked on the Kōraru journey. Her experiences—from the Black Sea coast to the bustling streets of Tokyo—shape the brand's soul. Frustrated by swimsuits that lost their allure within days, Oana envisioned something different. Thus, Kōraru was born—a tribute to lasting quality, mindful design, and the ocean's enduring grace.

In a world where fashion often races against time, Kōraru chooses to slow down. We invite you to join us on this voyage—a voyage where style meets sustainability, and the ocean's whispers guide our every stitch.