JUSTIN'S Brand Overview

JUSTIN'S is an American brand renowned for its natural and organic nut butters and peanut butter cups. Founded in 2004 by Justin Gold, the company has its headquarters in Boulder, Colorado, U.S., and operates as a subsidiary of Hormel.

Products and Innovations

• Nut Butters: Offering a variety of jars and single-serve squeeze packs of nut butter.
• Peanut Butter Cups: USDA-certified organic peanut butter cups made with Rainforest Alliance Certified cocoa.

Key Milestones

• 2004: Justin Gold founded the company, inspired by his own dietary needs as a vegetarian and outdoorsman.
• 2006: Introduction of portable squeeze packs, a first in the nut butter market.
• 2011: Recognition by Progressive Grocer as one of the best roll-outs.
• 2016: Acquisition by Hormel for $286 million.

Commitment to Quality and Sustainability

• Organic Certification: Commitment to organic ingredients and sustainable practices.
• Innovative Packaging: Pioneered the use of single-serve squeeze packs for convenience.

Philanthropy

• Microloan-a-Month Program: A founding member of the Whole Planet Foundation's initiative.
• Conscious Alliance Partnership: Engages in efforts to combat severe hunger issues.

JUSTIN'S continues to thrive, offering over seven flavors of nut butters and various kinds of peanut butter cups, catering to a growing market of health-conscious consumers.