Hurley

Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of apparel, equipment, accessories, and services. The company is headquartered in Costa Mesa, California. The brand was established in 1979 by Bob Hurley along with his business partners. Initially, Hurley was a distributor for the Australian surf brand Billabong in the United States. In the late 1990s, the management team decided not to renew the Billabong license and instead launched Hurley International in 1999.

The brand has been associated with the surf and swimwear industry since its inception. Over the years, Hurley has expanded its product line to include a variety of clothing items, swimsuits, wetsuits, and accessories like flip-flops, bags, and backpacks. Hurley's products are designed to cater to the needs of surfers and swimmers, with a focus on innovation and performance. The brand has also been involved in sponsoring professional surfers and events, contributing to its reputation as a prominent name in the surfing world.

In 2002, Hurley was acquired by Nike, Inc., which helped the brand to further expand its global presence. Under Nike's ownership, Hurley continued to grow and develop new products, maintaining its identity within the surf culture. In 2019, Nike sold Hurley to Bluestar Alliance LLC. Despite changes in ownership, Hurley has remained committed to its core values and continues to be a leading brand in the surf and swimwear industry.

Hurley's approach to business has always been about embracing the culture of surfing and providing high-quality products that reflect the lifestyle of its customers. The brand has a strong emphasis on innovation, which is evident in its product designs and materials used. Hurley's dedication to the surf community and its continuous efforts to push the boundaries of what is possible in surfwear have made it a beloved brand among surfers around the globe. The company's history is marked by a commitment to excellence and a passion for the sport of surfing, which continues to drive its success today.