Hazel And Folk

Hazel and Folk is an Australian fashion label that prides itself on sustainability and ethical practices. The brand offers a range of clothing, accessories, and homewares that embody understated elegance for those with a wild heart. Their designs are flowy and comfortable, making them versatile for everyday wear that can transition from day to night. The founder and designer, Adelaide Baxter, draws inspiration from her upbringing in the Islands of the South Pacific and South East Asia, which sparked her love for traditional and vintage textiles. This influence is evident in the brand's aesthetic, which features feminine cuts, subtle color palettes, and effortless silhouettes. Hazel and Folk doesn't design for seasons or trends, allowing the design process to flow organically as pieces are released sporadically throughout the year.

The brand's philosophy is to create garments that are comfortable, timeless, and elegant, designed to be worn across different seasons and years, gathering memories for generations. The person who loves Hazel and Folk is not bound by fashion trends but instead appreciates fashion as a form of personal expression. They are described as feminine and elegant, yet always a little undone, with a wild heart that cannot be tamed. Hazel and Folk began with a range of eclectic bags, jewels, and home furnishings, and later expanded into clothing that complements these pieces. The vision was to create basic pieces that were feminine, elegant, and effortless, allowing for the styling of vintage tribal necklaces and bags that were part of the original range.

The brand has received positive feedback from customers who feel amazing wearing their designs, which is a testament to the brand's commitment to quality and customer satisfaction. Before Hazel and Folk, Adelaide Baxter worked as a freelance florist, but due to allergies, she found a new creative outlet in Hazel and Folk, which has since flourished. The brand is known for its tailor-made clothing using natural fibers and attention to detail, making it a beloved slow fashion destination in Australia. With a focus on ethical and sustainable practices, Hazel and Folk curates tonal and print collections that are meant to be worn and cherished season after season.