Gruene Erde

Grüne Erde is an Austrian brand that has positioned itself as a leader in sustainability and ethical practices within the fashion industry. The brand's commitment to environmental responsibility is evident in its high environment rating, which is a testament to its use of a significant proportion of eco-friendly materials, including Global Organic Textile Standard (GOTS) certified cotton. This certification is not just a label; it's a promise that the products meet stringent environmental and social criteria.

The brand's approach to production is mindful and intentional, with a limited production run strategy that serves to minimize textile waste. This is not only beneficial for the environment by reducing the amount of waste generated, but it also aligns with the brand's philosophy of producing only what is necessary. The use of eco-friendly materials goes beyond just minimizing waste; it also reduces the brand's chemical footprint, water consumption, and wastewater production, making its production processes as green as possible.

Labor practices at Grüne Erde are also commendable. The brand's factories are GOTS certified, ensuring that strict social and labor standards are upheld. This includes promoting fair and safe working conditions for all employees. Grüne Erde is proactive in sourcing its final stage of production from countries with a high risk of labor abuse, taking a stand against labor exploitation and contributing positively to the communities it operates in. The brand's supply chain is fully traceable, which speaks volumes about its transparency and accountability. While Grüne Erde ensures the payment of a living wage in some parts of its supply chain, it does not specify the percentage, yet its commitment to fair wages is clear.

When it comes to animal welfare, Grüne Erde has made strides but acknowledges there is still room for improvement. The brand does not use fur, down, exotic animal skin, or angora in its products. It also sources wool from non-mulesed sheep, reflecting its stance on responsible sourcing practices and consideration for animal welfare. However, it does use leather and exotic animal hair in some of its products.

Overall, Grüne Erde has earned a 'Good' rating, reflecting its dedication to prioritizing sustainability and promoting responsible practices. With its focus on eco-friendly materials, fair labor practices, and responsible sourcing, Grüne Erde is setting an example for other brands to follow on the path to sustainability.