Geox

Geox is an Italian brand known for its innovative approach to footwear and clothing, distinguished by the use of waterproof and breathable fabrics. The company was established in 1995 by Mario Moretti Polegato, who stumbled upon the idea of creating shoes that could breathe better by puncturing holes in the soles. This simple yet revolutionary concept led to the development of a range of shoes with enhanced breathability and comfort, which quickly became the hallmark of the Geox brand.

The name Geox combines ""Geo"" — the Greek word for ""earth"" — with ""X,"" symbolizing the advanced technology that the company develops in its Italian laboratories. These technologies are protected internationally by patents, showcasing the brand's commitment to innovation. Geox's journey began with Polegato's idea to improve his own comfort during a walk, leading to the creation of shoes that allowed his feet to breathe. This idea was rapidly transformed into a patented product and has since evolved into a variety of high-tech solutions for both footwear and apparel.

Geox's products are characterized by their breathability and thermo-regulation properties, which are central to the brand's identity. The company holds over 60 patents as a testament to its dedication to technological advancement and the future of comfortable footwear. The brand's philosophy is encapsulated in its motto, ""Respira"" — Italian for ""breathe"" — which reflects its commitment to creating products that offer a combination of breathability, performance, style, and technology.

The brand's focus on well-being extends beyond product features to encompass a broader commitment to environmental responsibility and social values. Geox is actively engaged in reducing its environmental impact and promoting gender equality and diversity. In the retail sector, Geox stores reflect the brand's excellence, with a customer-centric approach that ensures a premium shopping experience. Every detail is curated to provide customers with high-quality products and services in a welcoming atmosphere.

Throughout its history, Geox has faced various challenges and changes, including the expansion of production sites to countries like China, Indonesia, and Vietnam, and the closure of its plant in Vranje, Serbia, which resulted in job losses. The brand has also navigated complex international markets, such as opening its 80th store in Russia amidst geopolitical tensions and adjusting its sales strategies in response to economic fluctuations.

Today, Geox continues to innovate and adapt, creating collections that fuse technological advancements with the latest fashion trends. The brand remains dedicated to enhancing the well-being of people on the move, providing comfort and style that empower individuals to be the best versions of themselves.