Ftc Cashmere

FTC Cashmere, standing for Fair Trade Cashmere, is a brand that embodies a positive attitude towards life and a commitment to fair trade practices. Established in 2003, the family-owned business has carved a niche for itself as a specialist in premium knitwear. The uniqueness of FTC Cashmere lies in its comprehensive management of the entire value chain. This includes the cultivation of fodder for their own cashmere goats, overseeing the manufacturing processes, and the creation of the final fashion styles.

The brand's journey began with the Knezovic family, whose passion and compassion have been the driving force behind FTC Cashmere since its inception. Andreas Knezovic, the founder and CEO, is credited with establishing strong production capabilities in China, where he is affectionately known as "Lao Hu," meaning big tiger, a term that reflects leadership and success. His wife, Jutta Knezovic, has played a pivotal role in leading the European business operations as COO and has been instrumental in establishing FTC Cashmere as a premium fashion brand.

Innovation is at the heart of FTC Cashmere's philosophy, particularly in the realm of materials and knitting techniques. While cashmere remains the core focus of their collections, the brand has expanded its material range to include proprietary blends and knitting innovations, ensuring the highest quality. The brand's commitment to sustainability is evident in its product lines, which feature technical innovation and environmentally friendly materials like patented Seacell, a regenerative plant-based fiber, and a cashmere-cotton blend that is gentle on the skin.

FTC Cashmere defines sustainability holistically, taking into account social, economic, cultural, and ecological values. This approach is underscored by the OEKO-TEX® MADE IN GREEN label, which the brand proudly bears. The second generation of the Knezovic family, Jana and Adrian, are poised to lead the brand into the future, with Jana set to take over as Head of Product and Adrian focusing on overseas business and strategic partnerships in China.

The brand's appreciation for detail and love for craftsmanship is reflected in every piece of clothing they create, making FTC Cashmere not just a brand, but a testament to the enduring values of quality, sustainability, and fair trade practices.