Frankies Bikinis

Frankies Bikinis is a swim and lifestyle brand that was founded by the mother-daughter duo of Mimi and Francesca Aiello from their Malibu home in 2012. The brand is based in Los Angeles and has become known for its innovative fabrics, trend-focused designs, and collaborations with influential figures such as Gigi Hadid and Sydney Sweeney. The collections are characterized by a blend of contemporary fashion-forward styles and the laid-back vibe of the Californian coast, reflecting the brand's roots.

The brand offers a wide range of swimwear products, including bikinis, one-pieces, and tops, as well as clothing items like dresses, knits, and activewear. Frankies Bikinis places a strong emphasis on fit and quality, aiming to provide pieces that are both comfortable and flattering. The brand's aesthetic is often described as playful and sexy, with a touch of bohemian elegance. Over the years, Frankies Bikinis has expanded its reach globally and has become a favorite among swimwear enthusiasts looking for unique and stylish pieces that stand out.

In addition to its core collections, Frankies Bikinis frequently releases limited-edition collaborations and themed lines that capture the essence of the season or a particular style trend. These collections are often accompanied by creative campaigns and lookbooks that showcase the brand's versatility and appeal to a wide audience. The brand has also made a name for itself in the sustainability space, with efforts to incorporate eco-friendly practices and materials into its production processes.

Overall, Frankies Bikinis represents a modern approach to swimwear and lifestyle fashion, combining innovative design with a commitment to quality and sustainability. Its popularity among celebrities and fashion influencers has helped to cement its status as a leading name in the industry.