About Frame
FRAME is an American fashion brand renowned for its chic collections that include denim, cotton, leather, and cashmere. Founded in 2012 by Jens Grede and Erik Torstensson in Los Angeles, California, FRAME has quickly become a staple in the fashion industry, known for its hand-crafted denim and ready-to-wear staples made from the finest natural materials.
Collections and Products: FRAME's product line is extensive and diverse, offering everything from their signature denim jeans to cashmere sweaters and leather pieces. Their clothing is designed with a modern aesthetic and attention to detail, ensuring each piece is both stylish and of high quality. The brand also offers a range of accessories, including bags and footwear, to complement their apparel.
Sustainability and Ethical Practices: Sustainability is a key focus for FRAME. The brand is committed to fair manufacturing practices and uses sustainable materials wherever possible. This commitment is reflected in their choice of fabrics and the production methods they employ, making FRAME a brand that is not only fashionable but also environmentally conscious.
Market Presence: Since its inception, FRAME has expanded its presence significantly. The brand is sold through its own retail stores and online platform, as well as in leading luxury department stores and boutiques around the world. FRAME's popularity has been bolstered by endorsements from models such as Karlie Kloss, Miranda Kerr, and Emily Ratajkowski, who have been spotted wearing the brand's products.
Brand Philosophy: Inspired by London's fashion scene and crafted in Los Angeles, FRAME embodies a transatlantic lifestyle that appeals to a global audience. The brand's philosophy centers around providing high-quality, versatile fashion that suits a variety of occasions, from casual outings to more formal events.
In summary, FRAME stands out in the fashion world for its dedication to quality, sustainability, and style, offering consumers a range of products that are both luxurious and responsibly made.