Faithfull

Faithfull the Brand is a fashion label that was born from a shared passion for travel and adventure. Established in Indonesia in 2014 by Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, the brand has carved out a niche for itself with its distinctive aesthetic that blends a love for vintage patterns with a fresh, modern sensibility. The founders set out to create a label that would resonate with their own lifestyles, one that would offer affordable, stylish, and comfortable clothing suitable for both off-duty days and globetrotting adventures.

The brand's ethos is deeply rooted in sustainability and ethical practices, which is evident in the way they approach fashion. By choosing Bali as their base, Faithfull has been able to work closely with local artisans, providing opportunities and support to the communities there. This close relationship ensures that every garment is not only beautifully crafted but also socially responsible. The brand takes pride in knowing who makes their products and in maintaining a personal connection with their employees, which aligns with their commitment to transparency and care in the fashion industry.

Faithfull's designs are characterized by their relaxed silhouettes, tonal color palettes, and a touch of nostalgia. The collections are designed to be timeless, transcending seasons and trends, making them versatile additions to any wardrobe. From dresses to swimwear, each piece is thoughtfully created to evoke a sense of summer and ease, no matter the occasion or destination. The brand has also gained recognition and a dedicated following on social media platforms like Instagram, where its floral patterns and easy-to-wear pieces have become instantly recognizable.

As a Certified B Corporation, Faithfull the Brand stands as a testament to what modern, conscious fashion can look like. It's a brand that not only focuses on the aesthetic appeal of its garments but also on the impact they have on the environment and society. With a commitment to creating garments that women can feel good about wearing in every way, Faithfull continues to grow and inspire, available online and in prestigious retailers around the world.