Esprit

Esprit is a fashion brand that has been synonymous with style, quality, and a positive lifestyle since its inception in 1968. Founded in California by Susie and Doug Tompkins, the brand was born out of the revolutionary spirit of the 60s, embodying a philosophy of celebrating real people and togetherness. This philosophy aligns with Esprit's enduring promise: "We want to make you feel good to look good."

The brand's success is built on two foundational pillars: delivering everyday joy through laid-back, tailored, high-quality essentials, and offering a selection of fashion-forward pieces. Esprit has always stayed true to its core values of sustainability, equality, and freedom of choice. For instance, in the early 90s, long before "Eco Fashion" became a trend, Esprit launched its first "ecollection," which was made entirely of 100% organic cotton. In a move that honored their "Real People Campaign," the collection featured the brand's own team members instead of professional models.

Maintaining this spirit from the very beginning, Esprit has grown to have a presence in 40 countries worldwide. The headquarters of Esprit are situated in Germany and Hong Kong, with the latter being where the brand has been listed on the Hong Kong Stock Exchange since 1993. The essence of Esprit is encapsulated in its commitment to keeping fashion easy, comfortable, and great-looking every day. The brand continues to inspire with its ethos of "Radical Positivity," which is reflected not only in its products but also in its corporate culture and community initiatives. Esprit's journey from a small, spirited brand to an international fashion name stands as a testament to its vision of essential positivity and its dedication to making people feel good in their clothes.