Eddie Bauer

Eddie Bauer is an American clothing store chain that has been a staple in the retail industry since its inception in 1920. Founded by Eddie Bauer himself, a passionate outdoorsman, the brand began in Seattle, Washington, and has since grown to become a recognized name in outdoor apparel and gear. The company's roots are deeply embedded in the spirit of adventure and innovation, which is evident in its history of product development and contributions to outdoor activities.

The brand's journey began with a small tennis shop in the back of a local hunting and fishing store, where Eddie Bauer first specialized in building and repairing tennis rackets. This venture was seasonal, operating only during the tennis season, while Bauer dedicated the rest of the year to his own sporting pursuits. His passion for the outdoors and commitment to quality soon led him to expand his business, and by 1940, he had patented the first quilted down jacket, a significant milestone that set the stage for Eddie Bauer's future direction.

Over the years, Eddie Bauer has expanded its offerings to include a wide range of clothing, sportswear, and outdoor gear. The brand prides itself on providing products that cater to the needs of outdoor enthusiasts, whether they are embarking on a rugged expedition or simply enjoying a casual hike. Eddie Bauer's merchandise is sold through various channels, including retail stores, outlet stores, and online platforms, as well as through phone orders managed by a call center in Groveport, Ohio.

The company's commitment to the outdoor lifestyle has also led to its involvement in several joint ventures in Japan and Germany, where it operates retail stores, catalogs, and websites. Additionally, Eddie Bauer has licensed its brand name and logo for a variety of products sold by other companies, including eyewear, furniture, and bicycles. This strategy has helped to extend the brand's reach and influence beyond its core product lines.

Eddie Bauer's history is not just about its products but also about its impact on the outdoor industry and culture. The brand has outfitted numerous expeditions and has been a part of many historical moments in outdoor exploration. From designing the first down flight suit for the U.S. Army Air Force during World War II to outfitting American mountaineering expeditions, Eddie Bauer has established itself as a premier outfitter for adventurers around the globe.

Today, Eddie Bauer continues to inspire, enable, and empower people to live their adventure. With a rich heritage of over a century, the brand remains dedicated to developing revolutionary outdoor products and supporting the outdoor community. As it evolves and adapts to the changing landscape of retail and outdoor activities, Eddie Bauer maintains its position as a brand synonymous with quality, durability, and the spirit of adventure.