Duluth Trading Company

Duluth Trading Company, established in 1989 by brothers Bob and Dave Fierek, emerged as a prominent American workwear and accessories brand. Originally operating as Portable Products, Inc., the company initially catered to the construction sector, offering tools and accessories like the popular "Bucket Boss." In 1993, it underwent rebranding, becoming known as Duluth Trading Co. From its inception, the company has championed a commitment to innovation and quality, epitomized by its motto, "There’s Gotta Be a Better Way™."

Central to Duluth Trading Company's ethos is a profound belief in doing things differently. They endeavor to surpass conventional standards by crafting products that enhance the daily lives of individuals, be it for work, adventure, or routine tasks. Embracing a culture of celebrating doers from all walks of life, the company advocates for outreach and education to promote a more hands-on lifestyle.

The fabric of Duluth Trading Company's business philosophy is woven with three critical stitches: humanity, community, and sustainability. At its core, the company places people at the forefront, fostering a diverse and supportive workforce. It extends its commitment to the broader community by mentoring and empowering the next generation, encouraging individuals to lead life on their terms. Moreover, Duluth Trading Company remains steadfast in its dedication to sustainability, endeavoring to minimize environmental impact through eco-conscious practices and product offerings.

Despite navigating through the challenges of the mid-2010s retail landscape, Duluth Trading Company showcased resilience and agility, defying expectations by expanding its footprint across the United States. With 65 operational stores as of 2023 and plans for further growth, the company continues to thrive.

Headquartered in Mount Horeb, Wisconsin, Duluth Trading Co. specializes in workwear and accessories, with a notable focus on quality and practicality. Their financial performance underscores their success, with revenues reaching US$653.307 million in 2023, complemented by robust operating income and total assets.

Duluth Trading Company's narrative is one of innovation, resilience, and a steadfast commitment to ethical business practices. From their iconic Longtail T Shirts to their nationally recognized advertising campaigns, such as featuring an angry beaver, they have etched a lasting legacy in the workwear industry and beyond. Explore their website to delve deeper into their innovative offerings, community engagement initiatives, and rich heritage.